Hashtag Analysis

The Hashtag Analysis section breaks down how hashtags are being used in the tweets — helping to evaluate visibility strategies, branding consistency, and the reach of your messaging. It also highlights your top-performing tags to guide future content.

Hashtag Analysis

How It Works

• Tweets with Hashtags – Percentage of total tweets that include at least one hashtag. A strong indicator of discoverability strategy.

• Avg Hashtags/Tweet – Measures how many hashtags are used on average in each post.

• Unique Hashtags – Total number of distinct hashtags used during the selected period.

• Top Hashtags List – Displays the most used hashtags, ordered by frequency (e.g. #tgmetrics – 24x), making it easy to spot branded or community trends.

---

This section helps you:

• Optimize content for searchability and virality.

• Detect which narratives or campaigns are being reinforced through hashtags.

• Avoid spammy behavior by keeping usage balanced and intentional.