Engagement Insights
The Engagement Insights section offers a deep dive into how consistently and actively the content is being engaged with on X. It combines trend analysis with engagement behavior metrics to help you understand visibility, volatility, and content performance over time.
How It Works
Engagement Consistency
Measures how stable the tweet engagement is over time.
A lower value means your posts typically receive a consistent number of interactions.
A higher value indicates the tweets experience volatile spikes and dips in engagement.
Shows:
Typical engagement value
Spread (variance across days)
Engagement Trend
Shows whether engagement is increasing or decreasing on average over time.
The line graph plots engagement volume per day.
A numeric indicator (e.g.
↓ 0.33/day) reflects the daily trend direction.Helpful for spotting momentum or loss of interest.
Additional Metrics
Tweet Frequency – Average number of tweets posted per day.
Engagement Rate – Ratio of engagement to total tweets.
Days Analyzed – Timeframe used to calculate metrics.
Total Engagement – Cumulative number of interactions received during the analysis period.
These insights are designed to help you:
Understand whether your content strategy is stable or erratic
Detect engagement trends before they reflect in sentiment or market performance
Benchmark campaign impact or influencer collaboration performance
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